The stock market has been whipsawing as a result of new tariff announcements that add more complexity and uncertainty to the ...

New Dell laptops and computers are here in India. And now we know why they are called Dell Pro and Dell Pro Max instead of ...

When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Tariff situation remains fluid and dynamic and uncertainty in the dental industry remains high. Our long-term sales assumption relies on continued innovation from the firm—which allocates 4% of sales ...

Challenger is focused on increasing sales via independent advisors, specialty platforms, industry funds, and institutional clients that seek guaranteed returns. The partnership with MS Primary allows ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...