Last month, Bushmills, the world’s oldest licensed whiskey distillery, released its limited edition, 46-year-old whiskey — billed as the oldest Irish single-malt ever sold. The mahogany sipper ...

For Bushmills Irish Whiskey, this is the company’s first trip to the golf apparel space; and for Malbon, this is the first time taking its signature Buckets logo to a spirits icon (though they ...

"If I can get them to try it, I can make a new Bushmills fan," says master distiller Alex Thomas about those who doubt Irish whiskey and the venerable distillery itself, dating back to at least 1608.

That’s no accident. Jameson accounts for almost three-quarters of all Irish whiskey sold in the U.S., with Tullamore Dew and Bushmills taking another 10 to 12 percent. That leaves every other ...