In the realm of digital marketing, the practice of competitive analysis can be an essential part of a business’ strategy. When properly implemented, this practice may drive innovation and strategic ...

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. A marketing strategy is a big-picture idea that informs smaller ...

To ensure that data is being used effectively across the company, CEOs need a top-down strategy with clear goals and KPIs.

Competitive intelligence (CI) — the act of gathering and analyzing information about your competitors’ reach, audience, and marketing strategies — is increasingly crucial to success in a crowded ...

Or, will a competitor react if you decide to change your strategy ... marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to ...

When it comes to selling your home, making a great first impression and standing out in the competitive real estate ... implementing these time-tested strategies can significantly expedite the ...