We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

“With the rise of influencer marketing and enhanced tech capabilities ... “That can unleash lots of new ideas among the creative community, helping brands build their presence in the augmented ...

The anticipation is finally over as the curtains rise to unveil the finalists for MARKETING-INTERACTIVE's MARKies Awards 2025 ...

through demographic and geotargeted programmatic advertising on popular mobile apps, and via personalized social media campaigns. Although dynamic creative optimization (DCO) and A/B-testing have been ...

Williams, a Creative UK council member ... “You put the value on the ideas and the entirety of the ad business is barking up the wrong tree by going for the hours.” He highlights a Times ...

RMB's new brand campaign, Ideas Love Company, from creative agency Halo, showcases the creatively resilient spirit that the talent-brand RMB is known for, celebrating its people, client relationships ...