South Africa, which doesn’t have a VIP programme, instead offers the set to everyone come 7th April. 21356: River Steamboat will be exclusive to the physical LEGO Certified Stores in the country, and ...

Set to be the largest LEGO certified store in South Asia at over 4,500 sq. ft., the new retail destination will feature ...

Whether it’s happening on the other side of the country, somewhere else in Texas, or right in our communities, Digital ...

Lego's 1,508-piece Optimus Prime model can transform into a truck, which makes it one of the coolest Lego builds around.

This strategy, blending community, shopping and the experience economy, is called community commerce. The good news? 70.4% of ...

I'm especially excited about all the Lego flowers that are on sale. These are consistent best sellers at Amazon, so you'll ...

LEGO and Pokémon are teaming up for the first time, with a new collaboration set to launch in 2026. What will trainers get to ...

Since Pokemon’s inception, fans have been eager to dive into the universe, and now, they’ll get to construct it, too. Pokemon ...

While details remain scarce, we expect Lego's collaboration with Pokémon to be one of its most popular in years. Both brands ...

Lego has that it will be teaming up with The Pokémon Company to bring block based Pokemon to life soon. While Pikachu fans may have lightening coming from their ears with excitement, there is going to ...

Today’s tease follows an announcement by Lego last January that, come October, it would be releasing a buildable version of ...

Asphalt Legends Unite is set to cross over with venerable toy brand Lego as their Technic vehicle kits arrive in-game.