The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

No matter where you stand on the Drake vs. Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of ...

The feud between Drake and Kendrick Lamar was one of the primary storylines in the music industry throughout 2024, and it’s ...

Apparently, hip-hop’s mysterious new casket designers have taken the notion to heart and feel as though Khaled would enjoy a coffin implying that Drake and his OVO brand have met their demise.

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

OVO Sound, the label founded by Drake, Noah “40” Shebib ... “Our label is a brand and a platform, and each artist contributes to its success. When attention is on the brand, it elevates ...

Apparently, hip-hop’s mysterious new casket designers have taken the notion to heart and feel as though Khaled would enjoy a coffin implying that Drake and his OVO brand have met their demise.

OVO Sound, the label founded by Drake, Noah "40" Shebib ... is a win for all at OVO Sound," says Ritzer. "Our label is a brand and a platform, and each artist contributes to its success.