Korean beauty brands thrive through innovative marketing, outsourcing, and targeting budget-conscious consumers amid changing industry dynamics.

Born out of Sydney, Faithfull The Brand is known for evoking a sense of summer through its womenswear line, so, naturally ...

Amid a turbulent year of tariffs, price hikes and mixed financial performance, consumer spending tightened. Which brands are ...

Straying away from the buzzy brand moves of last year, innovation dollars are being pulled back. What next? Securing pay-off ...

An ESSENCE beauty editor found a tinted mineral sunscreen that shockingly works for darker skin tones (no white cast).

The Heartleaf range is one of Anua’s iconic staples, and this product in particular is one of the brand’s bestselling items.

K-Beauty World, a first-of-its-kind retail platform dedicated to the discovery of K-Beauty brands, has launched nationwide at ...

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.

In April, Trump announced a 25% tariff on U.S. imports from South Korea as part of his broader “Liberation Day” trade package ...

K-beauty's natural-meets-high-tech skincare revolution is sweeping Indian youth-discover why it's so relatable, what Indian brands should learn, and how tradition can go global.

K-beauty: South Korean beauty brands are capitalizing on soaring demand in the U.S., expanding their retail presence and navigating tariff impacts as they compete effectively against established ...