Apollo 11, the NASA flight that first delivered men to the moon, launched on the same day Ron Rice introduced Hawaiian Tropic to the sun-worshiping masses. While Rice didn’t ride his secret ...

From why sunscreen matters to what SPF level to apply, read on for five things you should know about sunscreen (plus a few of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

Hawaiian Tropic enlisted influencer-model Alix Earle in its "Tana Sutra" campaign, which utilizes tantric positions in the spot. The sunscreen's campaign is the largest in the history of the brand.

The “Tanta Sutra” initiative focuses on ways to achieve a sun-kissed glow. Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tanta Sutra” initiative ...

This $4 e.l.f. Squeeze Me Lip Balm is another personal favorite ... slather on this number-one bestselling Hawaiian Tropic After Sun Body Butter. Infused with coconut oil and shea butter, it ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the launch of Hibiscus Cove, its first European immersive brand experience.

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best positions ...

Shares of Edgewell Personal Care Co. sank toward a near five-year low Wednesday, after the parent of consumer brands including Wet Ones, Playtex and Hawaiian Tropic cut its full-year financial ...