The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference name no longer exists. The conference has went with a trendier, shortened version.

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.