A “hyper-casual” game goes beyond even that, to describe games where an average session only lasts a few minutes, or even a few seconds, such as the 2013 viral hit Flappy Bird.

Most people play each hyper casual game only 1.5 times a day, on average, and switch quickly. After 30 days, only one in a hundred is still playing any specific game, on average.

Hyper-casual games usually don't urge the user to pay for content. Instead of making most of their revenue via converting a small percentage of their user base with IAPs (usually about >70% of the ...

The report's findings show that hyper casual games saw tremendous growth on mobile in the first quarter of 2020, with app engagement and downloads all jumping to record highs. The report draws on ...

Hyper casual games — which usually offer light gameplay that is easy to pick up and play — are especially on the rise in countries including the U.S., U.K., China and Canada.

Unity, the leading game engine on mobile, reported a 93% jump in games developed through its platform year-on-year, driven by the hyper-casual segment (+137%), which is characterized by its free ...

Hyper-casual games are getting smarter. And social media platforms are no longer just places to post memes and hot takes, they’re becoming the battlegrounds for whole new economies with crypto ...

Hyper Casual Game Jam Going Hyper is back on June 19-22 2020, this time, in a new, online format. Going Hyper is an online hackathon for hyper casual game developers who will have a chance to create a ...

French startup Homa Games has raised a $15 million seed round led by e.ventures and Idinvest Partners. The company has built several in-house technologies that can take a game from prototype to ...

The company bought a 70 percent stake in the "hyper-casual" free-to-play game developer Green Panda Games. The studio and Ubisoft are both headquartered in Paris, France.

Last year, Zynga bought hyper-casual game maker Rollic. Today, Rollic is a Zynga subsidiary, and it’s announcing the acquisition of another game studio called Uncosoft.