The Ministry of Culture, Sports, and Tourism is undertaking a review of the Law on Advertising. Proposed amendments are expected to introduce clearer rules governing advertising on social platforms, ...

Advertisers poured a recording-breaking amount of money into U.S. digital media last year. In total, brands spent $258.6 billion on online ads in 2024, up 15% compared to 2023, according to a new ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

The shift from relevance to attractiveness is more than a technological upgrade; it’s a fundamental transformation in how ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Winners in the online sales categories of The Nationals sales and marketing awards share the best practices that keep them at ...

With the cost per install (CPI) for traditional user acquisition exceeding $30, more than half of the top 100 global mobile game publishers have embraced playable ads as a core strategy. This ...