So, how do you see your career ending in the right way, Steph? “Competitive,” Curry emphasized last week. “I’ve seen ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

USC women's basketball star JuJu Watkins balled out in the brand new Nike Kobe 6 'Sail' in front of Vanessa Bryant during the Trojans' upset win over UCLA.

Indiana Fever guard Caitlin Clark has been showing her Mamba mentality long before she made it to the WNBA. The post Calls ...

The Swoosh brand’s Nike Kobe 9 Elite Low Protro sneaker recently surfaced online in the “Moonwalker” colorway.

You’ll never take LA away from the Lakers, you guys get it. There was a good stretch of like the Lakers kind of being pretty ...

Five-time NBA champion Kobe Bryant left a legacy no one can match. The post After Recent $90M Success, Hailey Bieber’s Brand ...

"The reason I say that is because we have a 25-year-old global superstar that’s going to get on the stage with the most popular and influential basketball brand on the globe ... which they used to ...

"I thought I was going to spend my whole career there... But this, for me, is a fresh start. I get to play in L.A., the fans ...

Luka Doncic was introduced Tuesday as the Los Angeles Lakers' newest superstar, three days after a shocking trade from the ...

The Lakers acquire five-time All-Star Doncic in a deal that positions him as their star of the future and sends 10-time ...

There is no official word from Nike nor Kobe Brand yet, but industry reports claim that the jerseys will hit stores around Mamba Day — that is to say, hopefully at the beginning of the MLB season.