Over the years, digital marketing has seen numerous revolutions. One of the most exciting shifts that have taken place ...

Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media ...

Practititioners need to pay close attention to the quality of editorial content when planning and designing native-advertising campaigns. Brand placement can induce negative source and message ...

John Oliver had a few thoughts to share on native advertising on Sunday for his HBO show "Last Week Tonight." Spoiler alert: he's not a fan. Native advertising, content that is seamlessly ...