Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

If you have brown eyes, you’re in luck! Brown eyes are a neutral canvas, making them incredibly versatile for experimenting with different makeup shades. The key to making brown eyes pop lies in ...

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

For years, black mascara has been the default in any eye makeup routine to add ... Unlike its deeper counterpart, brown mascara offers a softer, more natural-looking lift. It’s the ideal choice ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...

Ahead, find 10 chic makeup ideas that whisper glamour without trying too hard. This Hailey Bieber-approved trend pairs a ...