Netflix is raising the monthly prices of its subscription plans again. Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared during its fourth-quarter earnings call on Tuesday.

Netflix is starting off the new year with another subscription price hike. The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members.

Netflix will raise prices across a number of countries after adding nearly 19 million subscribers in the final months of 2024. The streaming firm said it will increase subscription costs in the US, Canada,