This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...

John Booth, from Kendal, Cumbria, kept the can of Newcastle Brown Ale in the fridge since 1996 when it was given to him at a barbeque by a Liverpool supporter. At the time, Newcastle were 12 ...

Forget Newcastle Brown Ale, they may be opening crates of Carabao on Tyneside now. If clubs of Newcastle’s stature should not ...