OVO Sound, the label founded by Drake, Noah “40” Shebib, and Oliver El-Khatib, has promoted Lauren “Shug” Ritzer to general manager. In her elevated position, Ritzer will oversee the daily ...

The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of money, likely helping fund NIL efforts for ...