Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

To find out, Visual Objects surveyed 1,000 consumers in the United States on whether they prefer the new or old version of the corporate logos of six brands that conducted redesigns in 2019: Facebook, ...

That same year, its coupons were first distributed outside Manchester United’s Old Trafford stadium ... This includes a revamped brand identity and logo, supported by a major out-of-home ...