According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Paytm is relying on its loyal merchants userbase as next drivers of growth engine as it aims to achieve profitability soon, ...

Paytm is a stock for those who can handle volatility. Although a market leader in the payments landscape, regulatory ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...