According to the Crisp Insight’s eDART-IPL24 report, the strong recall of these barnds underscores the growing impact of non-FCT strategies such as team sponsorships, stadium branding ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the ...

The afaqs! Digies Awards 2025 returned this year, Co Powered by Star Sports | Disney+ Hotstar, with Brand Partner Paytm Ads and Co-Partners Aaj Tak and Audience Pro, to honour the game-changers ...

While it remains to be seen how this new strategy boosts revenues, here is how JioHotstar has rolled out a red carpet for ...

The integration will enable users to ask everyday financial questions, explore topics in their local language, and make informed financial decisions.

For most startups, the path to international expansion is fraught with unique challenges that require thoughtful execution.

Upraised Game Changers List recognises the work of 50 outstanding product managers who devised world-class solutions using ...

Mughal Emperor Akbar, the third Mughal king, once controlled a mind-boggling 25 percent, or one-fourth of the total global GDP.