I could see this being used for something akin to a Dairy Queen Blizzard, mixed with ingredients like Reese's peanut butter ... I noticed about Baskin Robbins' chocolate ice cream was the color.

Plus an all-new rewards program! Baskin-Robbins has 31 flavors available on a given day, but since 1945, the research and development team has created more than 1,400 different crave-worthy ice cream ...