Pfizer customer experience leaders gain insights here through ... Build a customer experience story and strategy through the lens of those field service representatives in sales having face ...

This time I’m going to focus on one company and its view on pharma’s digital commercial strategy ... joined Pfizer in 2019, bringing more than 20 years of healthcare experience from companies ...

Pfizer PFE-1.48%decrease; red down pointing triangle had a problem. Doctors weren’t prescribing its migraine drug Nurtec because they assumed insurance coverage would be too much of a hassle. So ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

Cramer's comments surrounded Pfizer Inc. (NYSE:PFE) CEO's strategy for a turnaround and its 2025 earnings projection as he outlined: "That's very impressive. "And I, you know what I think that Dr ...

Andrew Baum was managing director of equity research at Citigroup until last May, when Pfizer announced that he would take on the role of chief strategy and innovation officer. As such ...

Read more: Pfizer has a new strategy for fighting cancer that could generate $5 billion a year. We got a look inside. A push further into 'targeted' cancer drugs Array BioPharma makes "targeted ...

Collis, David J. "Strategy in the Twenty-First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc. (TN)." Harvard Business School Teaching Note 713-450, March 2013.