The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

In the midst of all the (deserved) praise, we should remind you that Uniqlo's mainline still slaps—and the full-zip hoodie is among its best products. It's surprisingly well built for a hoodie ...