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The world of college athletics is rapidly evolving, especially with the rise of NIL distribution that have shifted the power dynamics between athletes, schools, and athletic departments.

If you like underdogs, you will not like the NIL (short for name, image, and likeness) era of college athletics. Since expanding to a field of 64 in 1975, at least one school from a mid-major ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique family story. In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother ...

On Wednesday, Flagg's admission on a surprising conflict-of-interest involving a high profile Name, Image and Likeness (NIL) deal was revealed, offering a window into the Blue Devils superstar's ...

Dybantsa will join Young at BYU in 2025-26. He said he thinks the Cougars will be the "best development program" for his NBA hopes, but NIL also certainly played a role in Dybantsa's decision.

In a world where NIL is the No. 1 driver of everything happening in college sports, adding brand ambassador endorsement deals for the College Basketball Crown's top-four finishing teams ...

Now, he’s become the latest college athlete to leverage a fairly quirky trait into an NIL deal. Richie Saunders had only started a handful of games ahead of his third season at BYU, but he burst into ...

The NIL money given to top teams often trumps any of the lesser opponents and the gap is growing wider. “The money has changed the dynamic completely," Oakland men’s basketball head coach Greg ...

Joe Timmerman/IndyStar / USA TODAY NETWORK via Imagn Images The discussion of NIL has already become a massive talking point just a few days into the transfer portal opening up for the next ...