I can't stop thinking about how good these two fresh new matte lacquer dial iterations of the 2025 Oyster Perpetual look.

It’s not often that Rolex introduces an entirely fresh model family, making this year’s Watches & Wonders a particularly ...

A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak.

With classic Rolex design elements like a fluted bezel, jubilee bracelet, and “Cyclops” magnifying lens over the date window, the Datejust is as close to a Platonic ideal Rolex as it gets.

Longines is credited with creating the first wristwatch with a rotatable bezel. Longines' entry-level price point is below its fellow Swiss brands Rolex and Omega, starting at $825 as of March 14.

Without zooming into the image, it could be anything — maybe a Rolex Datejust or an Omega ... There are no crown guards, and what appears to be a smooth bezel balanced atop a brushed steel ...

Without zooming into the image, it could be anything—maybe a Rolex Datejust or an Omega ... There are no crown guards, and what appears to be a smooth bezel balanced atop a brushed steel case.

much of it with the same fluting as a Rolex Datejust’s bezel. A basement to attic opening at the rear of the store connects all four floors and draws the eye with a dramatic green glass and gold art ...

much of it with the same fluting as a Rolex Datejust’s bezel. A basement to attic opening at the rear of the store connects all four floors and draws the eye with a dramatic green glass and gold art ...

This year, there are also milestone anniversaries from models by Patek Philippe and Rolex as well as Omega, Cartier, and IWC—let’s dig into all the watches celebrating big birthdays in 2025.

This Datejust reference came with a smooth steel bezel (the 1601 has a fluted white gold bezel ... but I think I had that wrong and that Rolex also offered it on a Jubilee bracelet. As I can tell you ...