On the other hand, the Body Make Up Illusion Smooth Balconette Bra offers the same Comfort Wire and seamless design, but with a balconette cut that's perfect for square-neck tops. The integrated ...

In recent seasons, designers such Yves Saint Laurent and Ireland’s own Simone Rocha have been reviving underwear as outerwear ...

If you’re starting a business, or trying to achieve more success, the intimate apparel industry offers helpful insights. Why listen ...

At the 10th Annual Hollywood Beauty Awards, Sydney Sweeney went full office siren in a plunging pantsuit that showed off her ...

To complete her look, Lipa sported a pinstripe skirt from the same Ludovic de Saint Sernin collection. It featured a ...

Parade, known for bralettes and underwear, launches its first underwire bra collection, 'Always On,' designed for comfort and ...

As one tester put it, “If most underwire bras are like old-school tutors trying to convince you that pain is good, the Norah is like Maria von Trapp, come to gently guide you through the world.” ...

Whenever it’s brought up in a group of women, an audible groan can be heard throughout the group. Everyone knows what it feels like to wear a strapless bra that genuinely causes you physical pain. And ...

The best bras are the ones you forget you're even wearing, and thanks to new tech innovations in fabric and construction, ...

Let 2025 be the summer you embrace a long-sleeved rashguard. Finisterre makes sporty long-sleeved swimsuits and short ...

Tank tops with built-in bras our equal parts comfy and supportive. Find out which options are worth the money, according to ...

A growing wave of modern intimates brands are redefining lingerie, placing comfort, inclusivity, and self-confidence at the ...