It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

The sneaker scene reaches new levels this summer as Black athletes deliver some of the most daring releases that push the ...

The Las Vegas Aces won its two games before the All-Star break, largely due to A’Ja Wilson’s dominance. The three-time WNBA MVP averaged 35.5 points and 13 rebounds over those two games. Wilson and ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Caitlin Clark admitted that she is a big Kobe Bryant fan and that she wears the Nike Kobe 5 and 6 sneakers because to her, ...

The Nike Zoom KD 4 "Scoring Title" made its long-awaited return on February 14, 2025. The shoes were initially launched at a ...

Signature shoes are ready for their share of the Indianapolis spotlight at All-Star weekend. Bright orange All-Star editions of Sabrina Ionescu’s and A’ja Wilson’s newest sneakers dropped into their ...

What’s clear is that this shoe heralds a new era—for Reese, for Reebok Basketball, and for women’s basketball in general. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!

Reebok made the splashy announcement well before the shoe's official launch in 2026. Reebok first announced Reese's signature line when she signed a multi-year contract extension in October 2024.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.