A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Starbucks (SBUX) focuses on cost efficiency, labor investments, and long-term growth amid its turnaround efforts.

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

Starbucks began to segment locations by transaction volume and started testing in-store prioritization as it explored tech investments capable of improving order sequencing and behind-the-counter ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

Starbucks has reached out to private equity firms, technology companies and others as it mulls options for its China business ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

"We’re banking on some growth to come with the investment in the labor and the store experience." Starbucks will pull back from a deployment of its Siren system, a suite of tech and equipment ...