In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

LVMH, led by Bernard Arnault, lost its title as the world's most valuable luxury company to Hermes after its market ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

Because, while many companies spent last year shouting into an increasingly crowded digital void, their real-life customers were craving something more.

Marketers love to talk about brand dominance, but how strong is that loyalty when brands ... respondents answered a more real-world question: Which brand are you most likely to buy?

In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people and your clients. Strong law firm brands resonate with clients both at ...

The Chinese EV maker fell short of analysts' estimates in the fourth quarter. Two new brands, Onvo and Firefly, should drive ...

We are living in a world where your personal brand is significantly ... you have the opportunity to build a strong personal brand that engages with your audience even before meeting them.