Magic's 1992 return tops NBA's most memorable All-Star games. Top 10 greatest performances from Jordan, Kobe, Curry and other ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

T he NBA All-Star Game has never been known for its exciting on-court action. Long maligned for its lack of defense, the ...

In the Bronx, one quarterback is changing the game. Cecilia "Cece" Beauchamp, a senior at Bronx High School of Science, has ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

It's strange having the NBA trade deadline so close to the All-Star break. The mid-season break provides a natural checkpoint ...

VILLANOVA, Pa. (AP) — Tyler Perkins hit a go-ahead 3-pointer with 8 seconds remaining and Villanova defeated No. 9 St. John’s ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

LOS ANGELES (AP) — Luka Doncic had 14 points, five rebounds and four assists in his Lakers debut as Los Angeles beat the Utah ...

Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...