Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional ...

“That might be because, after years of navigating shifting ad markets, platform changes, and economic headwinds including ...

The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which ...

In the age of digital marketing, many businesses focus their efforts on digital advertising strategies, such as social media ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in ...

Auto marketing budgets could get squeezed as prices rise and Trump-backed taxes bring more uncertainty to the market.

As advertisers increasingly shift their budgets towards digital platforms, traditional strongholds are under mounting ...

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) – Josh 1.0 – at the scenic Evoke ...

The Australian public has a profound love for the performing arts. Classics like Sunset Boulevard, Les Miserables and Death ...

It’s not every day that one of the city’s major commercial real estate firms starts paying for billboard ads. But for ...