Ki'Lolo Westerlund, a 17-year-old flag football star, went from beginner to national icon, starring in the NFL’s Super Bowl LIX commercial and inspiring young athletes across the country.

The National Football League caught eyeballs when it aired a campaign for girls flag football to be sanctioned in all 50 ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

It was a simple drag route behind the linebackers. Ki’Lolo Westerlund flew into the end zone, elevated high into the air and grabbed the football for a touchdown. It’s just what she does. It would ...

Even bigger number: More people watched Kendrick Lamar’s halftime show — a record 133.5M, topping 1993’s Michael Jackson ...

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of ...

The NFL may have wrapped its season with the Super Bowl on Sunday, but for some on the Coast, the football season is just getting started.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of ...

Vic Fangio lounged on a white couch with his girlfriend, Kathy Maruyama, nestled to his side in a quieter room across from ...

It’s not the first time Utah has been linked to the Super Bowl, but this year’s connection is a particularly significant one.

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

The Super Bowl has come and gone in New Orleans, and with it, some $700 million through the city in a week’s time. But there’s a part of the population untouched by the waterfall of sponsorships and ...