In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks.

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

Brands often bring an advertising mindset to platforms that reward creator-style storytelling, speed and authenticity.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

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Up-and-coming musician VTSS stars in Ingo’s two-minute clip, which was directed by cult Paris-based duo Shadrinsky.

Agencies provide the strategy, coordination, creative oversight and independent measurement that platforms alone cannot.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...