CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its ...

GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. This is a clear signal for ...

With Chevron overturned, it will be easier for companies to challenge FTC regulations in court, arguing that they exceed the ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...