Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

Bidon has been global chief executive at Nexus since April 2022. Contact Customer Support at [email protected] ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Fundamental brings the stirring fourth instalment of Urban Company’s influential 'Dignity of Labour' platform. Carefully crafted with the restraint of realism, the new short film unobtrusively but ...

Articles written by Junaid Shaikh ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...