Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity?

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

A collaborative culture strengthens business growth by aligning teams, breaking silos, and fostering innovation. Learn how ...

Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...

The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. The report was based on data from an ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

The Joe Rogan Experience was the most popular podcast among weekly listeners in the United States in the fourth quarter of ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

Which content tactics are most likely to spur people to unsubscribe from brand messaging? To find out, Optimove surveyed 329 United States citizens. Respondents say the top content type that makes ...