Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. The report was based on data from an ...

Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most ...

Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Successful public relations (PR) isn't really free. Although businesses don't pay for PR the same way they pay for advertising space, to get results PR requires time, expertise, and effort. PR success ...