Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Kirsten is Marketing Director for Mondelez International where she heads up the Meals business spanning two of the UK’s top brands, Philadelphia & Dairylea. Her formative years were spent at P&G where ...

Over 20 years experience in leading consumer electronics firms from mobile to imaging to kitchen appliances to beauty tech. Currently leading the go-to-market strategies for the ambitious, innovative ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...