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Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...
Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.
Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...
Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...