While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

Fresher original programming continues to improve on FAST channels. More than 70% of FAST channel programming was made in 2010 or later, 34% since 2020 and 36% from 2010-2019, notes Tim Cutting, chief ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Lisa De Bonis remains CEO of Huge. Jay Dettling, who has been CEO of Hero Digital for the last two-and-a-half years recently ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

In "I Was Honey Boo Boo," coming next month to Lifetime, grown-up Alana Thompson narrates the story of her childhood as Honey ...

The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025.

The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

Beast," The Intercept, PEN America and other news organizations and advocacy groups are urging a federal judge to permanently strike down Trump's executive order targeting the law firm Perkins Coie, ...