Tom Goodwin believes marketing has lost its way and that many of the ‘modern’ lessons are taking us backward. Here, he ...

Droga5 reimagines reading as the original interactive experience in a cinematic global push for Amazon Books, where every ...

This week, The Drum is publishing our mid-year update to the World Creative Rankings, highlighting the advertisers, agencies ...

Ben Hopkins, creative director at VCCP’s AI agency Faith, helped launch O2’s scambaiting granny Daisy. Now that an AI ...

The Drum’s annual celebration of global marketing effectiveness and creativity is back and better than ever. The week-long ...

Top executives from Ogilvy, Walt Disney, Heineken, Accenture and Essity are set to lead juries for this year’s awards.

As MPs head off on their summer recess, unpaid carers from across the UK came together, via huge LED screens, to fight for ...

Big-ticket sports events have always been a go-to for advertisers, offering unrivaled reach and cultural resonance. But with audiences increasingly fragmented and expectations evolving, the question ...

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

Sustainability should be viewed as a competitive advantage, not just an ethical stance. Financially, cost savings are clear ...

New research from Billion Dollar Boy shows that while creators are being briefed to build brand love, the boardroom still ...

New work for the brand comes from ad agency BBH London, which won the account in January of 2024.