Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs aren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score.