Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

Nov 20, 2024 · And now, with cookie deprecation and signal loss underway, the audience-first approach is more tenuous than ever. The primary beneficiaries of the audience-first model have not been advertisers or publishers but rather a few monopolistic tech companies.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

AdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused professionals digital media, from brand marketers to ad agencies to tech companies to publishers and retailers.

Nov 13, 2024 · The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to understand what these generative AI query-masters are saying about your products.

Nov 19, 2024 · Google’s downgrade. In the 2014 SSP wave, Forrester listed Google’s DoubleClick for Publishers as a leader in the category.. But Google Ad Manager (GAM) – its SSP successor that combines the DoubleClick ad server with the Google Ad Exchange – dropped all the way down to the bottom tier in this year’s report.. There’s been a lack of innovation on the SSP side of Google’s business ...

Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.